212 Heroes: Forever Young
‘212 Heroes: Forever Young’ is our latest project in partnership with Carolina Herrera. It pays homage to the “inner hero,” the powerful youthful zest of a generation of consumers that defy conventions and fight for what they stand for.
The perfume is contained inside a unique skateboard-shaped bottle and embodied by a diverse cast of influencers that celebrate freedom and authenticity.
To differentiate against the many ‘standard’ eCommerce experiences, we wanted to explore a number of interactive digital engagements for the launch of the fragrance.
The goal was to not only draw consumers to the 212 experience, but to increase time spent with the brand, and ultimately increase online sales of the product.
We set out to not only provide information but create an interactive experience which we brought to life through AR elements and a digital game.
We designed the interactive game to take players on a journey through the streets of New York atop a skateboard of their choice. We also adapted the game as an in-store AR experience where customers can use QR codes or in-store iPads to play the game and virtually skate the streets of New York.
212 Heroes is just one representation of Carolina Herrera and B-Reel’s ambition to innovate and create a fresh approach for the established luxury brand.