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Roommates Wanted

Stokke, a leading global brand in premium products for children and parents, is investing ambitiously in its brand and business. To support their journey towards becoming the go-to brand for today's—and tomorrow's—families, B-Reel was chosen as a global partner for strategy and creativity in the spring of 2021.

The collaboration with B-Reel has resulted in a new brand platform and visual identity, with the concept “Here we grow”.


As a first step in this new direction, we created Stokke's latest global campaign "Roommates wanted", with the aim of (re)launching Stokke as a brand for the modern parent. Based on the insight that having a child is like inviting a new roommate into your home, this campaign portrays the emotional roller coaster of family life through a play on the format of 'roommate wanted'-ads.

Led by a series of authentic, playful films and imagery, the campaign was brought to life through outdoor ads, retail, online and social media. This 360° campaign allows the audience to meet the new Stokke in every touchpoint, illustrating how the brand supports families every step of the way.

For this intimate project B-Reel and Stokke worked closely together with director Daniel Eskils and production company Tarot Pictures, as well as photographers Emilia Bergmark-Jiménez represented by Söderberg Agentur and Erik Wåhlström represented by Acne Photography.

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